So I admit, I used to be a giant Armani Exchange person. There was a time where I thought shirts that stuck to my body was hot. I believe we are all grateful that phase has passed.
I recently fell upon the new Armani Exchange campaign and thought to myself... "what is the point?" Ok ok, we all know that "sex sells", but really, what is happening here? Don't get me wrong, I love half naked people, but what are our friends at Armani Exchange headquarters thinking? "Let's advertise as little products as we can." Do pictures like these make you want to buy? I'm curious about their marketing strategies.
Example number one: This guy is basically naked. What is he selling? A tan? Not sure about you, but I'm pretty sure he's saying he wants to have sex with me.
I'm a little confused as to how/what I am supposed to feel when I look at these pictures. A part of me wants to take off the rest of their clothes, I mean, it looks like they're in some tropical island, it's hot, the other part of me is asking, "are we supposed to buy the clothes so we can 'look' like them"? Honestly, I don't think people that beautiful actually exist in real life.
All of a sudden, I want to go tanning.
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